Launched ABS-based telematics system for as turn-key intelligent fleet solution to enable heavy-duty trailer manufacturers to offer their own digital services as factory-installed fleet management system or as aftermarket solution to their end customers, as predictive maintenance and warranty management tool to their service networks.

Provided strategy, built the commercial value proposition and business case, defined roadmap, established organizational structure, hired and trained a dedicated team, developed pricing model for hardware and cloud-based data service packages (SaaS and iPaaS), defined marketing messaging, designed the order-to-activate process and established an eCommerce solution with ERP integration, provided training for the various sales teams.

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