Initiated and launched the North American market entry for a cargo management solution as real-time supply chain visibility Platform-as-a-Service (iPaaS) which integrates 180+ telematics, ERP and TMS systems with focus on cold-chain shipments for the food and pharmaceutical industry, distribution and trailer-related operations processes, as well as for rail logistics and maintenance management.

Researched market potential, developed strategy, business plan and pricing. Identified necessary product adaptations, managed pilots with Fortune 500 corporations, coordinated data integrations, organized sales activities, drove communication and marketing activities, provided training and technical support.