Established and managed a U.S. branch office in Chicago for a telematics hardware and services provider to boost U.S. sales, recruited and supervised staff.
The company specializes in highly customizable telematics hardware, engineered and produced in Germany, targeting off-highway vehicles and heavy machinery equipment, predominantly for construction, mining and agriculture.
Generated leads and acquired new OEM customers, evaluated market potential in new industry segments, monitored competitors, researched the market for latest technology features and collaborated with product development at the headquarters in Germany.
